TikTok announced a new partnership with major music streaming platforms to boost song promotion. The move aims to connect viral TikTok tracks directly with services like Spotify and Apple Music. Early results show songs gaining more streams after trending on TikTok.
(Tiktok Cooperates With Music Platforms, And The Song Promotion Effect Is Significant)
A study by TikTok found songs promoted on the app saw an average 85% increase in streams on music platforms. Over 70% of tracks that went viral on TikTok entered the Top 50 charts on streaming services. The partnership simplifies how users save songs from TikTok videos to their playlists.
Music industry experts say TikTok’s influence on music discovery is growing. Fans often search for songs after hearing them in short videos. The app’s “Add to Music App” feature lets users save tracks directly to Spotify or Apple Music. Artists now prioritize creating TikTok-friendly snippets to drive streams.
TikTok’s head of music partnerships stated the goal is to help artists reach fans faster. Music platforms benefit from higher engagement as users stream full tracks. Recent hits like Tate McRae’s “Greedy” and Benson Boone’s “Beautiful Things” gained momentum through TikTok trends before topping global charts.
The partnership also includes shared data analytics to help labels track song performance. TikTok hashtag challenges and viral dances remain key tools for promoting music. Users who engage with song snippets on TikTok are more likely to stream the full version later.
Major labels like Universal Music Group and Warner Music have supported the initiative. They note TikTok’s role in breaking new artists quickly. Independent musicians also report stronger visibility when their songs trend on the app.
TikTok plans to expand the feature to more regions in coming months. The app currently works with over 30 music platforms worldwide. Users can now link multiple streaming accounts to their TikTok profiles.
(Tiktok Cooperates With Music Platforms, And The Song Promotion Effect Is Significant)
TikTok, launched in 2016, has over 1 billion monthly active users. Music streaming partners include Spotify, Apple Music, Amazon Music, and Tencent Music. The company continues testing tools to merge short-form video with music consumption.