Facebook has added new shopping features to its Watch platform. This move lets users buy products directly from videos they watch. The company announced this expansion today. Facebook Watch hosts many different videos. Now viewers can purchase items shown in these videos without leaving the app. This is part of Facebook’s plan to make shopping easier inside its apps.

(Facebook Expands Its “Shopping” On Watch Platform)

Businesses can now tag products in their Watch videos. Users see these tags while watching. Tapping a tag shows product details and prices. The purchase process happens within Facebook. Users don’t need to visit an outside website. This simplifies buying things seen online. Facebook believes this will help businesses sell more products.

The feature is available to businesses using Facebook Shops. These shops are free online stores on Facebook and Instagram. Creators making videos can also use this tool. They can tag products from brands they work with. This gives creators another way to earn money. It also helps brands reach new customers through popular videos.

(Facebook Expands Its “Shopping” On Watch Platform)

Facebook sees video as a key way people discover products. Watch has millions of daily viewers. Integrating shopping makes sense for the platform. The company aims to keep users engaged longer. Offering seamless shopping options supports this goal. Businesses get new tools to connect with customers. Facebook continues to focus on commerce features across its family of apps. This expansion on Watch is the latest step.