TikTok tests new features called “geo-filters” for its platform. These are special augmented reality effects. They only appear when users are at specific real-world places. This means the fun filters show up based on your phone’s location. TikTok wants to make experiences tied to where you are.

(TikTok Tests “Geo-Filters” for Location-Based Augmented Reality Experiences)

This test aims to blend the digital and physical worlds. Users might see unique AR effects at landmarks. They could see them at stores or events too. The idea is to add a location layer to TikTok videos. It makes creating content about a place more interactive.

Geo-filters could boost engagement for users. People visiting the same spot share the same digital lens. This creates a shared local experience online. It might encourage more videos from popular locations. It adds another reason to explore places.

Brands and local businesses see potential here too. They could sponsor geo-filters for their shops or events. This offers a new way to attract nearby customers. It provides targeted local marketing inside TikTok. It connects online buzz with physical visits.

TikTok is running this as a limited test right now. It is exploring how users interact with these location-based tools. The company is gathering feedback during this phase. It wants to see if people enjoy the feature. Success might lead to a wider launch later.

The move follows similar location-based features on other apps. Snapchat and Instagram offer geofilters already. TikTok aims to match this trend. It wants to keep its AR tools competitive. Location adds a fresh element to TikTok’s creative options.

(TikTok Tests “Geo-Filters” for Location-Based Augmented Reality Experiences)

TikTok confirmed the geo-filter test is happening. The company did not share specific launch plans yet. More details are expected as the test progresses. The feature’s future depends on user response. TikTok will decide based on that feedback.