Instagram Introduces New “Fans Active Time” Tool for Creators. SAN FRANCISCO, CA — Instagram announced a new feature today designed to help creators understand when their followers are most active. The tool, called “Fans Active Time,” gives creators detailed data about the hours and days their audience engages with content. Creators can access this feature through the Professional Dashboard in their account settings.
(Instagram Creators Add “Fans Active Time” Analysis)
The update aims to help creators post content at times when their followers are online. Instagram stated the tool analyzes user activity patterns over weeks to provide accurate recommendations. Creators will see charts showing peak activity periods, broken down by days and time slots. This data is updated regularly to reflect changing habits.
Adam Mosseri, Head of Instagram, said the feature addresses a common request from creators. “Creators want to connect with their audience when it matters most. This tool helps them make informed decisions without guessing,” he explained. The company tested the feature with a small group earlier this year. Feedback showed creators used the data to adjust posting schedules, leading to higher engagement rates.
To use “Fans Active Time,” creators must switch to a professional account. The tool is available globally starting today. Instagram confirmed the feature is free and works alongside existing analytics like follower demographics and content performance.
Some creators already shared positive reactions online. One user noted, “Knowing my fans’ active hours saved me time. My reels now get more views because I post when they’re actually online.” Others hope Instagram will add more granular data, such as location-based activity trends.
The move follows recent updates focused on creator growth, including monetization tools and enhanced content controls. Instagram emphasized its commitment to building features that simplify content strategy. The platform plans to expand analytics offerings later this year but did not share specifics.
(Instagram Creators Add “Fans Active Time” Analysis)
Creators can now check “Fans Active Time” under the Insights section of their profiles. The tool is accessible on both mobile and desktop versions of the app. Instagram encourages users to submit feedback to shape future improvements.