Sony Teams Up With Armani to Launch Digital Styling Service. Tokyo and Milan. Sony Group Corporation announced a partnership with Italian fashion brand Armani to create a digital styling platform. The service uses artificial intelligence to give users personalized fashion recommendations. It combines Sony’s imaging tech with Armani’s design expertise. The goal is to let customers try clothes virtually and receive style tips in real time. The platform will launch globally in early 2024. It will be available through a mobile app and Sony’s Xperia devices. Users can upload photos or use live camera feeds to see how Armani outfits look on them. The AI analyzes body type, color preferences, and current trends to suggest options. Armani’s latest collections will be added to the app first. Sony said the tool aims to simplify online shopping. It reduces the need for physical try-ons. The collaboration marks Sony’s first major move into fashion-tech. Armani called the partnership a step toward modernizing retail. Both companies plan to update the service regularly. New features like social sharing and wardrobe planning will come later. Sony’s CEO said the project blends creativity with tech innovation. Armani’s CEO said it helps customers engage with the brand digitally. The app will include options to buy recommended items directly. Prices and sizes will adjust based on user data. Privacy safeguards will protect personal information. Early testing involved fashion influencers and tech reviewers. Feedback highlighted the app’s accuracy in style matching. Sony and Armani are also exploring AR integration for virtual fashion shows. The service will debut in the U.S., Europe, and Japan. Other regions may follow. Updates will roll out based on user demand. The companies aim to make high-end fashion more accessible. They see digital tools as key to future shopping experiences.

(Sony Collaborates With Armani On Digital Styling)